AI for Marketing — Content, Analytics and Personalization
Training on AI in marketing. Covers AI content generation (text, graphics, video), AI in SEO and content strategy, ML-powered campaign personalization, AI-powered analytics and attribution, social media automation, AI A/B testing, tools (ChatGPT, Midjourney, Jasper, Copy.ai), and measuring AI ROI in marketing.
Why choose this training?
Training on AI in marketing. Covers AI content generation (text, graphics, video), AI in SEO and content strategy, ML-powered campaign personalization, AI-powered analytics and attribution, social media automation, AI A/B testing, tools (ChatGPT, Midjourney, Jasper, Copy.ai), and measuring AI ROI in marketing. This training combines theoretical knowledge with intensive hands-on exercises, enabling participants to immediately apply their skills in daily work. The program is designed and delivered by practitioners with real-world experience.
What you will learn
You will gain comprehensive knowledge and practical skills in ai for marketing. The program covers all key aspects from foundational concepts through advanced techniques to real-world implementation patterns.
Through hands-on exercises and realistic scenarios, you will develop the ability to apply learned concepts in your organization. After completing the training, you will have actionable knowledge that translates directly into improved capabilities for your team and organization.
Benefits
- Understand and apply ai for marketing
- Design and implement solutions based on best practices
- Evaluate tools and approaches
- Build implementation roadmap
- Integrate with existing processes
- Measure and optimize outcomes
Who is this training for?
Prerequisites
- IT experience or domain expertise
- Basic understanding of AI concepts is helpful
- Willingness to learn and experiment
Training program
Module 1: Training on AI in marketing. Covers AI content generation (text
- Overview and key concepts — Training on AI in marketing. Covers AI content gen
- Architecture and design decisions
- Hands-on implementation — workshop
- Configuration and optimization
- Best practices and common pitfalls
- Real-world case studies
Module 2: AI in SEO and content strategy
- Overview and key concepts — AI in SEO and content strategy
- Architecture and design decisions
- Hands-on implementation — workshop
- Configuration and optimization
- Best practices and common pitfalls
- Real-world case studies
Module 3: ML-powered campaign personalization
- Overview and key concepts — ML-powered campaign personalization
- Architecture and design decisions
- Hands-on implementation — workshop
- Configuration and optimization
- Best practices and common pitfalls
- Real-world case studies
Module 4: AI-powered analytics and attribution
- Overview and key concepts — AI-powered analytics and attribution
- Architecture and design decisions
- Hands-on implementation — workshop
- Configuration and optimization
- Best practices and common pitfalls
- Real-world case studies
Module 5: social media automation
- Overview and key concepts — social media automation
- Architecture and design decisions
- Hands-on implementation — workshop
- Configuration and optimization
- Best practices and common pitfalls
- Real-world case studies
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Is this training suitable for my level?
This training is at beginner. Check prerequisites above.
What practical exercises are included?
Hands-on exercises in prepared lab environment with realistic scenarios.
Will I receive a certificate?
Yes — EITT certificate of completion plus comprehensive materials.
Why choose EITT?
500+ experts, 2500+ trainings, 4.8/5 rating. Practitioners with real-world experience.
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Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
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We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.