Technologies / Data & Analytics

Data Analysis for Marketers

This training was specifically designed for marketing specialists who want to independently analyze data and make evidence-based decisions. The program combines data analysis basics with practical applications in digital and traditional marketing. Participants will learn tools and techniques for effective marketing data analysis, customer segmentation, and campaign effectiveness evaluation. Practical workshops constitute 60% of the training time, providing participants with the opportunity to work on real cases.

Required Participant Preparation

Basic marketing knowledge
Experience in running marketing campaigns
Understanding of basic marketing metrics
Knowledge of spreadsheet basics

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).IT Support Specialist (Helpdesk/Service Desk).

Benefits

Ability to independently analyze marketing data
Ability to create effective reports and dashboards
Knowledge of campaign effectiveness evaluation methods
Ability to segment customers and personalize activities
Practical knowledge of A/B testing
Ability to optimize marketing budgets
Ability to make data-driven decisions

Who is this training for?

Digital marketing specialists

Advertising campaign managers

Marketing analysts

Marketing department managers

E-commerce specialists

Marketing project coordinators

People responsible for marketing strategy

Training program

Key Performance Indicators (KPI)
Data collection and organization methods
Marketing data analysis tools
Marketing Campaign Analysis
Measuring campaign effectiveness
Purchase path analysis

Attribution modeling
Advanced Analytical Techniques

User behavior analysis

Conversion optimization
Reporting and Visualization
Creating marketing dashboards

Presenting results to stakeholders
Data-driven decision making

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Training Topics

Frequently asked questions

What are the prerequisites for this training?

The Data Analysis for Marketers training does not require specialized prior knowledge. Basic IT knowledge is sufficient.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Digital marketing specialists; Advertising campaign managers; Marketing analysts.