Technologies / Programming

Hotjar in growth hacking - conversion optimization

Intensive training on the use of Hotjar in conversion optimization. Participants will learn advanced techniques for analyzing user behavior, creating heat maps and recording sessions. The program combines the theory of growth hacking with the practice of using analytical tools. The class is based on real cases and includes practical exercises.

Issues

Analysis of user behavior based on qualitative data
Creation and interpretation of heat maps
A/B testing methodology
Optimize forms and conversion paths
The process of identifying friction points (friction points)
Conversion rates and metrics
Growth hacking as an approach to product development
User segmentation in Hotjar
Designing surveys and collecting user feedback
Form drug analysis (form analytics)
Integration of qualitative data with quantitative data
Planning optimization processes

Benefits

In-depth knowledge of Hotjar functionality to effectively analyze user behavior.
Ability to correctly interpret heat maps and session recordings as a basis for optimization.
Ability to identify key friction points in the conversion process based on Hotjar data.
Master the methodology for creating and testing optimization hypotheses.
Practical application of growth hacking techniques in the process of increasing conversions.
Ability to independently plan and implement CRO (Conversion Rate Optimization) strategies using Hotjar.
Knowledge to integrate Hotjar with other analytical tools.

Who is this training for?

Growth hacking specialists

UX analysts

Interface designers

Digital product managers

Conversion specialists

E-commerce managers

Product owners

Prerequisites

Basic knowledge of UX/UI
Experience in working with websites
Basic understanding of conversion rates
General knowledge of Google Analytics or similar analytical tools

Training program

Heat and scroll maps
Recording of user sessions

Analysis of user behavior
Interpretation of heat maps

Identification of UX problems

Conversion optimization
Identification of bottlenecks

Creation and verification of A/B experiments
Iterative improvement of the interface
Integration with other analytical tools
Cooperation with Google Analytics
Integration with CRO tools
Combining qualitative and quantitative data
Building analytics dashboards

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Hotjar in growth hacking - conversion optimization we recommend: Basic knowledge of UX/UI; Experience in working with websites; Basic understanding of conversion rates.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Growth hacking specialists; UX analysts; Interface designers.