Technologies / Infrastructure

IBM Omni-Channel Merchandising Shopper Insights Basics

IBM Omni-Channel Merchandising - Shopper Insights Basics course - learn the fundamentals of customer shopping behavior analysis using IBM Omni-Channel Merchandising to improve sales strategies.

Required Participant Preparation

You should have the following experience:

Some experience using web browsers, the Internet, and Microsoft Windows operating systems
Ability to navigate a GUI environment
Experience working with spreadsheets and reports

As you progress through concepts and tasks, it is assumed you are familiar with Microsoft Excel; although this will not be a blocking issue for learning.

Who is this training for?

This foundational course is intended for merchandising directors, marketing directors, pricing analysts, and related professionals

Training program

Shopper Insights data, configurable hierarchy
Customizable fields
Product and store groups
Key dashboards
Business use cases

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Training Topics

Frequently asked questions

What are the prerequisites for this training?

The IBM Omni-Channel Merchandising Shopper Insights Basics training does not require specialized prior knowledge. Basic IT knowledge is sufficient.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: This foundational course is intended for merchandising directors, marketing directors, pricing analysts, and related professionals.