Introduction to Google Analytics
Practical introductory training to Google Analytics, during which participants learn basic tool features and website traffic analysis methods. The program focuses on tracking configuration, data interpretation, and report creation. Workshops combine theory with practice through work on real cases and data.
Required participant preparation
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Basic knowledge of internet marketing
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Website management experience
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Understanding of basic internet metrics
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Knowledge of website business goals
Benefits
- Practical knowledge of Google Analytics will enable independent analysis of marketing activity effectiveness
- Data interpretation ability will enable better business decisions
- Knowledge of goal configuration will help measure website effectiveness
- Knowledge of segmentation techniques will allow better understanding of user behavior
- Reporting will facilitate results communication in organization
- Analytical metrics will accelerate website optimization
Who is this training for?
Training program
Account setup and configuration
- Tracking code implementation
- Interface structure
Basic metrics
- Data analysis
- Standard reports
User segments
- Conversion paths
- Behavior analysis
- Goal configuration
Defining goals
- Conversion tracking
Goal valuation
- Path optimization
- Reporting and dashboards
- Custom report creation
- Dashboard configuration
Data export
- Reporting automation
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Introduction to Google Analytics training for?
This training is designed for professionals looking to develop skills in introduction to google analytics. Required level: beginner.
How long is the Introduction to Google Analytics training?
The training lasts 1. Available in online or on-site format.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
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We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.