Technologies / Artificial Intelligence

Managing innovation and creativity in the organization

Strategic training in innovation process management that equips leaders with skills to create a culture fostering innovation and effectively manage the entire innovation lifecycle. The program combines innovation management theory with practical tools for supporting creativity and managing innovation projects. Workshops cover innovation frameworks, creativity techniques, and case studies from successful innovation programs. Classes are conducted in the form of innovation workshops, creative problem-solving sessions, and strategic planning exercises using innovation canvas models. The training introduces business leaders to the world of artificial intelligence from a strategic and practical perspective. Workshops combine theoretical AI foundations with specific business applications, enabling participants to understand technology potential without delving into technical aspects. The program includes analysis of AI use cases across various industries and practical tools for building implementation strategies in the organization. Classes are conducted in workshop format using case studies and business simulations.

Issues

Managing innovation and creativity in organizationsCategory

Artificial intelligence in a business context
Machine Learning and its practical applications
Automation of business processes using AI
AI-based digital transformation strategy
ROI and business models in AI projects
Technology project management
AI ethics and responsible leadership
Managing technological change
Building AI and data-driven teams
Competitive analysis in the context of AI adoption
Artificial intelligence regulations
The future of work in the AI era

Benefits

You will master systematic approaches to building and maintaining a culture of innovation
Practical tools to effectively manage the entire innovation lifecycle
How to facilitate creative problem-solving sessions and innovation workshops
Designing and running innovation sprints, design thinking workshops, and creative problem-solving sessions
Building organizational cultures that sustain innovation through leadership practices and team development

Who is this training for?

- Innovation Managers and Chief Innovation Officers

- R&D directors responsible for product research and development

- Product managers leading new product development initiatives

- Strategy managers responsible for strategic innovation

- Entrepreneurs and startup founders scaling innovation processes

- HR leaders building innovation competencies in the organization

- Technology transfer specialists at universities and research institutions

- Venture capital professionals assessing innovation potential

- Leaders responsible for innovation and product development

- Product managers developing user-centered products and services

- Service designers and UX professionals in leadership roles

- Innovation managers leading design sprints and creative workshops

- Entrepreneurs and startup founders validating business ideas

- Strategy consultants using human-centered approaches

- Marketing managers responsible for customer experience

- Project managers leading innovation initiatives

Prerequisites

- Experience in managing teams or business projects
- Basic knowledge of the organization's business processes
- Ability to think strategically and plan for the long term
- Openness to new technologies and willingness to understand their potential
- Experience in making business decisions or participating in strategic processes

Training program

Introduction to innovation management — types of innovation (product, process, business model), innovative organization maturity, innovation barriers
Innovation frameworks — Design Thinking (empathize, define, ideate, prototype, test), Lean Startup (build-measure-learn), Jobs-to-be-Done, Blue Ocean Strategy
Creativity techniques — structural brainstorming, SCAMPER, analogies and metaphors, lateral provocation, brainwriting
Idea evaluation and selection — assessment criteria (feasibility, desirability, profitability), Innovation Scoring, prioritization matrix, kill criteria
AI as an innovation support tool — using AI in idea generation, trend analysis, concept validation, accelerating the innovation cycle
Workshop: Design Thinking session — from user problem identification to solution prototype

Innovation strategy — innovation ambition (core, adjacent, transformational), innovation portfolio, resource allocation, Horizon Model (H1/H2/H3)
Innovation lifecycle — from idea to deployment, stage-gate process, minimum viable product (MVP), pivot vs persevere, innovation metrics
Building an innovation culture — psychological safety, tolerance for failure, intrapreneurship, hackathons, innovation labs
Managing innovation teams — cross-functional teams, roles in the innovation team, motivation, creative conflict management
Case studies — analysis of innovation programs in organizations of different scales (corporations, scale-ups, traditional companies)
Final workshop: developing an innovation strategy for the participant's organization — portfolio, roadmap, metrics, action plan

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the Managing innovation and creativity in the organization training for?

This training is designed for professionals looking to develop skills in managing innovation and creativity in the organization. Required level: intermediate.

How long is the Managing innovation and creativity in the organization training?

The training lasts 2. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.