Technologies / Data & Analytics

Marketing analytics using R

The training focuses on the practical use of the R language in analyzing marketing data and studying the effectiveness of promotional activities. The program covers the full cycle of analysis - from data acquisition and preparation, through advanced analytics, to creating interactive reports and dashboards. Participants learn to use advanced analytical techniques to optimize marketing campaigns and make data-driven decisions.

Issues

Marketing data analysis
Performance measures
Customer segmentation
Predictive modeling
Time series analysis
Data visualization
Report automation
Data integration
Campaign optimization
Customer path analysis
Marketing attribution
Marketing Dashboard

Benefits

The participant will acquire the practical ability to analyze marketing data using R
He will develop the ability to evaluate the effectiveness of marketing campaigns using advanced metrics
Will learn to create predictive models to optimize marketing activities
Will learn customer segmentation and communication personalization techniques
Will be able to build interactive dashboards to monitor KPIs
Will master methods to automate the marketing reporting process

Who is this training for?

Marketing analysts

Digital marketing specialists

Advertising campaign managers

Market research specialists

Business Intelligence Analysts

Marketing consultants

CRM specialists

Marketing project managers

Prerequisites

Basic knowledge of the R language
Experience in marketing
Knowledge of marketing metrics
Fundamentals of statistics

Training program

Integration of data from different platforms
Preparation of data for analysis
Customer segmentation

Measures of campaign effectiveness
Conversion path analysis

ROI of the campaign
Forecasting and modeling
Time series analysis
Predictive models

Personalization of recommendations
Reporting and visualization
Marketing dashboards
Interactive reports
Reporting automation
Presentation of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Marketing analytics using R we recommend: Basic knowledge of the R language; Experience in marketing; Knowledge of marketing metrics.

What is the format and duration of this training?

The training lasts 3 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing analysts; Digital marketing specialists; Advertising campaign managers.