Technologies / Programming

Matomo Fundamentals - Google Analytics Alternative

Intensive training on the Matomo system, focusing on deploying and using this analytics platform as an alternative to Google Analytics. The program covers installation, configuration, and practical applications in web traffic analysis. Participants learn advanced features, customization options, and data privacy aspects.

Required Participant Preparation

Basic web analytics knowledge
Experience in web system administration
Understanding of marketing metrics
Familiarity with web server basics

Benefits

Practical Matomo knowledge will enable full control over website analytical data
System configuration knowledge will allow customizing analytics to specific organizational needs
Data privacy aspects will facilitate regulatory compliance
Ability to create advanced reports will accelerate data analysis processes
Knowledge of system integrations will expand platform analytical capabilities
Experience in Matomo management will increase independence from external providers

Who is this training for?

Analytics system administrators

Digital marketing specialists

Data analysts

E-commerce managers

Data protection specialists

Website owners

Internet marketing consultants

Training program

System architecture
Comparison with Google Analytics
Data privacy aspects
Implementation and Configuration

Goal configuration
E-commerce tracking
User management

Standard reports
User segmentation
Campaign tracking
Conversion path analysis

Report customization
Integration with other systems

Report automation

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Training Topics

Frequently asked questions

Who is the Matomo Fundamentals - Google Analytics Alternative training for?

This training is designed for professionals looking to develop skills in matomo fundamentals - google analytics alternative. Required level: beginner.

How long is the Matomo Fundamentals - Google Analytics Alternative training?

The training lasts 3. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.