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Personal and Business Competencies

Product Management - A Practical Approach

A practical workshop on delivering product value faster and more accurately through modern product management methodologies. The program combines customer needs discovery, feature prioritization, roadmap building and success metrics definition. The methodology is based on simulation of real product reviews and working with feature backlogs. The workshop focuses on making product decisions based on data and user feedback.

Issues

  • Product strategy

  • Customer needs discovery

  • Feature prioritization

  • Product roadmaps

  • Minimum viable product MVP

  • Product success metrics

  • User testing

  • Hypothesis validation

  • Backlog management

  • Competitive analysis

  • Product strategy communication

  • Iterative development

Benefits

  • To increase product decision accuracy through systematic user needs research and hypothesis validation
  • The training will enable faster value delivery through better prioritization and MVP focus
  • The workshop will achieve team alignment around a shared product vision through clear strategy communication
  • Participants will minimize the risk of building wrong features through user testing
  • Knowledge about improving product development process efficiency through a systematic management approach
  • The training will increase user satisfaction through better product-market fit
  • The workshop will optimize return on investment in product development through a data-driven approach

Who is this training for?

Product managers and product owners
Entrepreneurs and startup founders
Product marketing managers
Business analysts
Development team leaders
Innovation managers
Product Owners in Agile environment

Prerequisites

  • Experience in digital or physical product or service development
  • Basic familiarity with Agile methodologies and iterative development
  • Ability to analyze customer needs and competitive intelligence
  • Knowledge of basic business metrics and measurement methods

Training program

01

Defining product vision and value proposition

  • Methods for researching customer needs and validating hypotheses
  • Competitive analysis and product positioning
  • User segmentation and persona creation
02

Prioritization and development planning

  • RICE, WSJF, Kano prioritization frameworks
  • Building product roadmaps and communicating strategy
  • Balancing needs of different stakeholder groups
  • Managing technical debt and innovation
03

Defining and measuring success

  • Constructing minimum viable product (MVP) definition
  • Selecting key product indicators (KPIs)
  • Methodologies for testing features with users
  • Iterative improvement based on data and feedback
04

Operational product management

  • Product review simulation and decision-making
  • Collaboration with technical and business teams
  • Communicating changes and results to the organization
  • Planning next steps in product development

Delivery Methods

Online

  • Convenience of participating from anywhere
  • Interactive live sessions with trainer
  • Materials available for 30 days
  • No travel costs

On-site

  • Direct contact with trainer and group
  • Intensive hands-on workshops
  • Networking with other participants
  • Full focus on learning

Frequently asked questions

Who is the Product Management - A Practical Approach training for?

This training is designed for professionals looking to develop skills in product management - a practical approach. Required level: intermediate.

How long is the Product Management - A Practical Approach training?

The training lasts 2. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.

Bożena Machowska-Worek
Bożena Machowska-Worek Opiekun szkolenia

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Funding Options

Check funding options for your company

Up to 80%

Development Services Database

Up to 80% funding for SMEs from EU funds

Check availability
Up to 100%

National Training Fund

Up to 100% funding for employers

Learn more

Trusted by

We train teams at Poland's largest companies

ING Bank - EITT client
mBank - EITT client
PKO Bank Polski - EITT client
PZU - EITT client
Allianz - EITT client
T-Mobile - EITT client
KGHM - EITT client
PGE - EITT client
IKEA - EITT client
InPost - EITT client
Leroy Merlin - EITT client
ZUS - EITT client

Interested in this training?

Contact us - we'll prepare an offer tailored to your organization's needs.

500+ experts
2500+ trainings available
ISO 9001 quality certified
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