Search Engine Optimization (SEO) - training
The training provides a thorough knowledge of search engine optimization (SEO). The program is designed so that participants can learn both the theoretical basics and practical aspects of increasing the visibility of sites in search results. During the workshop, participants learn to analyze sites for SEO, implement best practices and measure the effectiveness of optimization efforts. The classes are conducted in a workshop format, where each issue is immediately verified in practice through exercises on real examples.
Issues
The training program covers a wide range of topics related to SEO. Participants will learn about the principles of search engines, search engine optimization techniques, creating SEO-friendly content, linking strategies, analytical tools and SEO best practices. Special emphasis is placed on the practical aspects of optimization and measuring the effectiveness of SEO efforts.
Benefits
- Conduct effective SEO activities
- Optimize websites
- Methods for building SEO strategies
Who is this training for?
Prerequisites
- Before starting the training, participants should have a basic understanding of how websites work and experience with online content management
- An understanding of the basics of Internet marketing is essential
- A basic knowledge of HTML will also be helpful
Training program
Principles of search engines
- Ranking factors
Keyword analysis
- SEO tools
- Technical optimization
Site structure
- HTML code optimization
- Mobile-first and responsive
- Page loading speed
- Content and linking
- Creating SEO-friendly content
Linking strategy
- Meta tag optimization
Local SEO
- Analysis and monitoring
Analytical tools
- Position monitoring
- Reporting of results
- Conversion optimization
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Search Engine Optimization (SEO) - training training for?
This training is designed for professionals looking to develop skills in search engine optimization (seo) - training. Required level: intermediate.
How long is the Search Engine Optimization (SEO) - training training?
The training lasts 2. Available in online or on-site format.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
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We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.