Technologies / Data & Analytics

Statistical analysis using SPSS

A three-day workshop training on the practical use of SPSS in the statistical analysis of research and business data. The program covers both basic and advanced analysis techniques, with a focus on interpreting the results and applying them in practice. Participants work on real data sets, learning how to effectively use the capabilities of SPSS in everyday analytical work.

Issues

Statistical survey design
Methods for selecting and evaluating research samples
Descriptive statistics and their interpretation
Statistical hypothesis testing
Analysis of correlations and relationships between variables
Linear and logistic regression models
Factor analysis and data dimensionality reduction
Cluster analysis and data segmentation
Time series and forecasting
Techniques for visualizing statistical data
Methodology for reporting analysis results
Practical applications of SPSS in market research

Benefits

Acquisition of practical skills in the operation of the SPSS program at an advanced level.
Deepen knowledge of statistical methods and their application in business research.
Develop the ability to correctly interpret the results of statistical analysis.
Gain the ability to select appropriate analytical techniques for specific research problems.
Methods for effective visualization and presentation of the results of statistical analysis
Ability to apply advanced analysis techniques to your own research projects.
Data-driven decision-making

Who is this training for?

Data analysts in organizations

Social and market researchers

Employees of research departments

Marketing specialists

Business consultants

Academic employees

Business analysts

Prerequisites

Basic knowledge of descriptive statistics (measures of central tendency, measures of dispersion)
General knowledge of the concepts of quantitative research methodology
Experience working with data, such as Excel
Basic knowledge of statistical inference (statistical significance, confidence intervals)