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Personal and Business Competencies

Successful Google Ads campaigns in 2025

The training provides practical knowledge of running effective Google Ads campaigns. The program is designed so that participants can learn both the theoretical basics and the practical aspects of creating and optimizing Google search ads. During the workshop, participants learn to plan campaigns, create effective ads and optimize advertising budgets. The classes are conducted in a workshop format, where each issue is immediately verified in practice through exercises on real advertising accounts.

Issues

The training program covers a wide range of topics related to advertising in Google Ads. Participants will learn about the structure of the advertising system, campaign planning methods, optimization techniques, analytical tools and best practices for running advertising activities. Special emphasis is placed on the practical aspects of campaign management and maximizing the return on advertising investment.

Benefits

  • Run effective campaigns in Google Ads
  • Plan and implement advertising activities
  • Methods to increase conversions

Who is this training for?

The training has been prepared for those involved in Internet marketing and online advertising
It is particularly valuable for digital marketing specialists, PPC campaign managers, business owners conducting online advertising activities, and those responsible for advertising budgets in companies
The program is also suitable for novice marketers who want to learn about Google Ads and marketing agency employees

Prerequisites

  • Before starting the training, participants should have a basic knowledge of Internet marketing and experience in website management
  • An understanding of basic online advertising concepts is essential
  • Familiarity with Google Analytics will also be helpful

Training program

01

Account and campaign structure

  • Types of advertising campaigns
02

Strategy planning

  • Budgeting and rates
03

Campaign creation

  • Keyword selection
  • Advertising design
04

Ad extensions

  • Audience targeting
  • Optimization and analytics
  • Monitoring of results
05

Rate optimization

  • Testing ads
06

Reporting effects

  • Remarketing and audience lists
  • Campaign automation
  • Smart Bidding Strategies
  • Integration with Analytics

Delivery Methods

Online

  • Convenience of participating from anywhere
  • Interactive live sessions with trainer
  • Materials available for 30 days
  • No travel costs

On-site

  • Direct contact with trainer and group
  • Intensive hands-on workshops
  • Networking with other participants
  • Full focus on learning

Frequently asked questions

Who is the Successful Google Ads campaigns in 2025 training for?

This training is designed for professionals looking to develop skills in successful google ads campaigns in 2025. Required level: intermediate.

How long is the Successful Google Ads campaigns in 2025 training?

The training lasts 1. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.

Kamil Gabryszewski
Kamil Gabryszewski Opiekun szkolenia

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Funding Options

Check funding options for your company

Up to 80%

Development Services Database

Up to 80% funding for SMEs from EU funds

Check availability
Up to 100%

National Training Fund

Up to 100% funding for employers

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Trusted by

We train teams at Poland's largest companies

ING Bank - EITT client
mBank - EITT client
PKO Bank Polski - EITT client
PZU - EITT client
Allianz - EITT client
T-Mobile - EITT client
KGHM - EITT client
PGE - EITT client
IKEA - EITT client
InPost - EITT client
Leroy Merlin - EITT client
ZUS - EITT client

Interested in this training?

Contact us - we'll prepare an offer tailored to your organization's needs.

500+ experts
2500+ trainings available
ISO 9001 quality certified
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