Personal and Business Competencies

Understanding the brand and the business

Comprehensive training in analyzing and understanding a brand in a business context. The course combines brand management theory with practical aspects of business development. Participants will learn brand analysis methods, strategy building techniques and business development tools based on a strong brand.

Issues

Brand analysis
DNA and brand identity
Market research
Marketing strategy
Positioning
Business model
Product innovations
Change management
Brand communication
Performance measures
Brand value
Market trends

Benefits

Comprehensive understanding of the brand
Strategic analysis skills
Competence in brand management
The ability to plan for development
Knowledge of measurement tools
Practical implementation skills

Who is this training for?

Marketing managers

Brand specialists

Business owners

Business consultants

Business development managers

Marketing analysts

Prerequisites

Basic marketing knowledge
Business experience
Knowledge of the basics of management
Basics of market analysis

Training program

Brand identity
Values and personality

Competitor analysis

Customer segmentation
Strategic planning
Brand positioning
Brand architecture
Communication strategy
Business development

Product innovations
Distribution channels
Implementation of the strategy

Change management
Internal communication
Measuring effects

Brand value
ROI of marketing activities

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Understanding the brand and the business we recommend: Basic marketing knowledge; Business experience; Knowledge of the basics of management.

What is the format and duration of this training?

The training lasts 3 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing managers; Brand specialists; Business owners.