Personal and Business Competencies / Business Skills

Basho strategy — social selling and prospecting

Training dedicated to the Basho strategy in the context of social selling and prospecting. The program covers creating personalized Basho messages, LinkedIn prospecting, pipeline building, outbound sequences, cold outreach best practices, and integrating social selling with the sales process. Participants will learn to reach decision-makers and build business relationships through digital channels.

Why choose this training?

Traditional cold mailing has increasingly lower open rates — while the Basho strategy relies on deep personalization, achieving response rates several times higher. Combined with social selling on LinkedIn, it creates a complete system for reaching decision-makers.

After completing the training, participants will be able to: create personalized Basho messages for decision-makers, conduct effective LinkedIn prospecting, design multi-channel outbound sequences, build and manage a sales pipeline. These competencies directly translate into higher conversion rates in the customer acquisition process.

This training is especially valuable for: B2B salespeople looking for alternatives to mass cold mailing, lead generation specialists, sales managers building prospecting processes within their teams.

What sets our approach apart?

EITT combines theoretical knowledge with intensive practical workshops. Over 1 day of intensive training, participants work on real-world examples and their own case studies, ensuring not only theoretical understanding but practical application skills.

With over 2,500 trainings in our portfolio and a 4.8/5 participant rating, EITT is a trusted partner in competency development for organizations of all sizes. Our trainers are experienced practitioners in social selling and prospecting who share up-to-date knowledge and proven solutions.

Looking for training tailored to your team’s needs? Contact us — we’ll prepare a program customized to your requirements.

Benefits

Master the Basho strategy and learn to create personalized messages for decision-makers
Develop effective LinkedIn prospecting skills
Learn social selling techniques and authority building through content
Learn to design multi-channel outbound sequences
Develop the ability to personalize messages at scale
Be able to build and manage a sales pipeline
Master cold outreach techniques aligned with best practices

Who is this training for?

B2B sales representatives and account executives

Business development specialists

Key Account Managers

Sales managers

Lead generation specialists

Sales consultants

B2B marketers

Professionals responsible for prospecting and cold outreach

Prerequisites

Basic B2B sales experience
Active LinkedIn account
Basic business communication skills
Willingness to work with your own case studies

Training program

Origins and principles of Basho email strategy
Basho message structure — decision-maker level personalization
Differences between Basho and mass cold mailing
Pre-contact prospect research (research framework)

Optimizing your LinkedIn profile for social selling
Finding and qualifying prospects on LinkedIn
Techniques for connecting with decision-makers
LinkedIn Sales Navigator — practical application
Building a personal brand that supports sales

Content selling — building authority through content
Engagement strategy — activity that supports sales
Social listening — monitoring buying signals
Integrating social selling with CRM

Designing multi-channel sequences (email + LinkedIn + phone)
Contact timing and cadence
A/B testing messages
Personalization at scale — tools and techniques
Measuring sequence effectiveness

From prospect to opportunity — lead qualification
Managing pipeline in the social selling context
Prospecting metrics and KPIs

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Training Topics

Frequently asked questions

What are the prerequisites for this training?

For Basho strategy — social selling and prospecting we recommend: basic B2B sales experience, an active LinkedIn account, and basic business communication skills.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: B2B sales representatives, business development specialists, Key Account Managers, sales managers, and lead generation specialists. It is especially recommended for professionals looking to increase their cold outreach effectiveness.