Personal and Business Competencies / Customer Service

Customer service strategy - building loyalty

The training focuses on developing a strategic approach to building long-term customer relationships and increasing customer loyalty. The workshop program guides participants through the process of designing and implementing effective customer service strategies, taking into account various touch points and communication channels. The class uses a workshop method, where participants work on real cases, learning to identify and capitalize on opportunities to build a positive customer experience at every stage of the customer journey.

Issues

Customer experience strategy
Loyalty programs
Claims management
Customer service standards
Multi-channel communication
Satisfaction measures
Personalization of services
Process optimization
Team management
Innovations in customer service
Analysis of customer data
Building customer value

Benefits

The participant will gain the ability to design and implement effective customer service strategies
He or she will develop the ability to analyze and optimize the customer experience at various touch points
Will learn to create and manage loyalty programs tailored to the needs of different customer segments
Will learn methods to effectively manage complaints and crisis situations
Will be able to measure and interpret customer satisfaction metrics
Will master techniques for building long-term relationships with customers

Who is this training for?

Managers of customer service departments

Customer experience specialists

Sales team leaders

Employees of business development departments

Customer service project coordinators

Relationship marketing specialists

Customer service consultants

Prerequisites

Experience in the area of customer service
Knowledge of the basics of customer relationship management
Communication skills
Understanding business processes

Training program

Customer journey mapping

Measuring customer satisfaction
Building loyalty programs
Loyalty program design

Claims management
Building customer engagement
Communication with the customer
Customer service standards

Managing difficult situations
Proactive communication
Development and optimization
Analysis of performance indicators

Team training
Implementation of innovations

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Customer service strategy - building loyalty we recommend: Experience in the area of customer service; Knowledge of the basics of customer relationship management; Communication skills.

What is the format and duration of this training?

The training lasts 3 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Managers of customer service departments; Customer experience specialists; Sales team leaders.