Personal and Business Competencies / Customer Service

Professional process of working with customers from acquisition to development

The training focuses on a holistic approach to the process of working with a client, from the first contact, through relationship building, to the long-term development of business cooperation. The program introduces participants to the world of professional sales, where the key role is played by building lasting relationships based on mutual trust and mutual benefit. During the workshop, participants will learn proven sales practices and tools to support effective communication with the customer, which allow the creation of long-term and rewarding business relationships.

Issues

Professional techniques for building customer trust
Strategies for creating long-term business relationships
Methodology for conducting effective sales meetings
Principles of customer benefit-oriented communication
Tools for diagnosing customer needs and potential
Customer portfolio management techniques
Models of development of cooperation with a key customer
Methods for turning one-time deals into long-term partnerships
Strategies for maintaining and developing customer relationships
Techniques for internal marketing at the customer’s site
Principles of effective sales communication
Methods of creating added value in customer relations

This training is part of the path:

Sales Specialist / Key Account Manager

Benefits

A professional approach to customer communication translates into building long-term business relationships
An in-depth understanding of the sales process enables you to conduct more effective sales conversations and negotiations
Trust-building techniques allows you to create stronger bonds with customers and increase their loyalty
The ability to apply the WIN-WIN principle leads to the development of mutually beneficial business partnerships
Diagnosing customer needs results in better tailored offers and higher sales effectiveness
Knowledge of advanced sales communication techniques supports customer acquisition and retention

Who is this training for?

Sales and customer service specialists

Traders and sales representatives

Account managers

Key Account Managers

Customer advisors

People starting out in sales

Employees of customer service departments

Anyone interested in developing competencies in the area of professional customer cooperation

Prerequisites

Basic knowledge of sales processes
Experience in dealing with customers
Willingness to develop communication skills
Openness to new methods of building business relationships

Training program

Development in the area of sales and customer relationship management
Learning behaviors that foster cooperation based on the WIN-WIN principle (conducive to long-term business relationships)
Principles of sales meetings (activities during the meeting and after the meeting)
Tools for building customer trust
Funnel method, C-Z-K Principle, benefit language, bank of helpful phrases

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the Professional process of working with customers from acquisition to development training for?

This training is designed for professionals looking to develop skills in professional process of working with customers from acquisition to development. Required level: intermediate.

How long is the Professional process of working with customers from acquisition to development training?

The training lasts 2. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.