Technologies / Data & Analytics

Data Science for Marketing and Sales Professionals

Three-day training combining Data Science knowledge with practical applications in marketing and sales. Participants learn advanced data analysis techniques in the context of real business challenges. The program has been designed to enable marketing and sales specialists to independently conduct advanced analyses and effectively collaborate with Data Science teams. Training is delivered through practical workshops on real business data.

Why choose this training?

In today’s rapidly evolving IT landscape, technical competencies have become a critical asset. Three-day training combining Data Science knowledge with practical applications in marketing and sales. Participants learn advanced data analysis techniques in the context of real business challenges.

Upon completion, participants will be able to: Ability to conduct advanced marketing analyses, Ability to interpret complex sales data, Knowledge of predictive models in marketing, Knowledge of customer segmentation techniques. These competencies directly translate into higher effectiveness in IT projects.

This training is particularly valuable for: Marketing specialists interested in data analysis, Sales managers wanting to use data science, Business analysts in marketing departments.

What makes our approach unique?

The EITT approach is based on hands-on experience and practical exercises. Over 3 days of intensive training, participants work on real-world examples and scenarios, ensuring not only theoretical understanding but practical application skills.

With over 2,500 trainings in our portfolio and a 4.8/5 participant rating, EITT is a trusted partner in IT competency development for organizations of all sizes. Our trainers are experienced practitioners who share up-to-date knowledge and proven solutions.

Looking for training tailored to your team’s needs? Contact us — we’ll prepare a program customized to your requirements.

Benefits

Ability to conduct advanced marketing analyses
Ability to interpret complex sales data
Knowledge of predictive models in marketing
Knowledge of customer segmentation techniques
Ability to optimize marketing campaigns
Practical experience in customer behavior analysis
Ability to create reports and dashboards

Who is this training for?

Marketing specialists interested in data analysis

Sales managers wanting to use data science

Business analysts in marketing departments

E-commerce specialists

Marketing Managers working with data

Business consultants in marketing area

CRM and marketing automation specialists

Prerequisites

Basic marketing knowledge
Experience working with business data
Statistics fundamentals
Data analysis basics

Training program

Data preparation and cleaning
Customer behavior analysis
Marketing effectiveness measures
Advanced marketing analytics

Basket analysis
Customer value prediction
Marketing attribution modeling
Machine learning in marketing

Customer churn prediction

Communication personalization
Implementing analytical solutions
Analytical process automation

Result interpretation
Data-driven decision making

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Training Topics

Frequently asked questions

What are the prerequisites for this training?

For Data Science for Marketing and Sales Professionals we recommend: Basic marketing knowledge; Experience working with business data; Statistics fundamentals.

What is the format and duration of this training?

The training lasts 3 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing specialists interested in data analysis; Sales managers wanting to use data science; Business analysts in marketing departments.