Personal and Business Competencies / Business Skills

Design thinking

Each module on the design thinking method is divided into two parts. In the first, participants learn the tools and principles necessary to carry out a given step of design thinking. In the second part, they use the learned tools to analyze a specific problem. This problem, is not known to the participants before the training, they get to know it only on the day of the training. At the end of the class, the solutions developed by the listeners are compared to those implemented by a company that previously struggled with the analyzed problem.

Issues

The training program covers the following areas:

Up-to-date knowledge of the design thinking method and its practical application
Tools for conducting design thinking sessions in different business contexts
Factors supporting and inhibiting the creative problem-solving process
Practical opportunities for business use of the design thinking method
Integration of design thinking into existing organizational processes
Prototyping and solution testing techniques
Methods of user research and data analysis
Application of design thinking in various industries
Managing the design thinking process
Roles in the project team
Measuring the effectiveness of the design thinking process
Documentation of the process and results

This training is part of the path:

Business Analyst Customer Service Officer Programmer AI Academy UX/UI Designer Product Owner / Product Manager

Benefits

Acquire the ability to apply the design thinking approach to solve selected business problems and design solutions, products and services
Conducting effective design thinking sessions using appropriate techniques and tools to support the creative process
To develop competence in applying the design thinking method in various business areas, such as marketing, management or new product development

Who is this training for?

Product and service designers

Product owners and product managers

Managers of innovation and product development

UX and service design specialists

Project team members

Research and development employees

Team leaders responsible for innovation

Prerequisites

Basic knowledge of design processes
Experience in teamwork
Openness to new working methods
Willingness to actively participate in the workshop

Training program

Key steps of the design thinking method.
Application of design thinking.
Elements of creative psychology - when do we think creatively, what are the conditions of creative thinking?
What kills creativity? - Inhibitors of the creative process.

How to get into the skin of the recipient?
What data to analyze?
Empathizing tools:
personae
empathy map
Social research: from ethnography to quantitative tools Practical use of tools when analyzing a real business problem.

How do you know if a problem is properly defined?
Well and ill-defined problems.
Tools to support problem definition e.g. 5 Why, Ishikawa diagram.
Practical use of tools when defining a real business problem.

Principles of creative idea generation.
Creative thinking tools to support idea generation: from improved brainstorming to superpositions.
Factors inhibiting idea generation. Practical use of tools when generating ideas for a real business problem.

Why are prototypes so important?
Tools for building prototypes for services and products: from hammer and boards to mobile app prototyping software. Practical use of prototyping tools for a real business problem.

Why test?
Defined criteria that should be met during testing.
Testing environment.
Testing tools: from expert analysis to user research and statistical testing Practical use of testing tools for a real business problem.