Personal and Business Competencies / Personal Skills

Google Ads basics - optimizing ad campaigns

The training introduces participants to the world of Google search advertising, presenting the fundamentals of the Google Ads system and the practical aspects of creating and optimizing advertising campaigns. The workshop program allows participants to understand the mechanisms of search advertising and learn how to effectively use the available tools and features of the platform. The classes combine theory and practice through the implementation of real cases and advertising scenarios.

Issues

Google Ads structure
Keywords
Advertising texts
Ad targeting
Quality Score
Campaign optimization
Budgeting for advertising
Analysis of results
Reporting
Bidding strategies
Ad extensions
Remarketing

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).

Benefits

The participant will acquire the ability to independently create and run campaigns in Google Ads
The participant will be able to effectively manage the advertising budget and optimize customer acquisition costs
The participant will gain knowledge about the mechanisms of search advertising and industry best practices
The participant will learn to analyze campaign effectiveness and make data-driven decisions
The participant will master techniques for creating effective advertising texts and selecting keywords
The participant will learn methods to increase the conversion rate in Google Ads campaigns

Who is this training for?

Marketing professionals getting started with Google Ads

Business owners conducting promotional activities

Employees of marketing and advertising departments

Advertising campaign coordinators

Those responsible for promotion on the Internet

E-commerce specialists

Prerequisites

Basic knowledge of internet marketing
Experience in using the Internet and Google search engine
General knowledge about online advertising
Knowledge of the basics of data analysis

Training program

Account and campaign structure
Types of advertising campaigns
Advertising auction mechanisms
Create effective campaigns

Designing groups of ads
Creating advertising texts
Ad targeting settings
Optimization and management
Monitoring of results
Rate and budget optimization

Advertising quality management
Analysis and reporting
Key performance indicators

Report generation
Interpretation of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Google Ads basics - optimizing ad campaigns we recommend: Basic knowledge of internet marketing; Experience in using the Internet and Google search engine; General knowledge about online advertising.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing professionals getting started with Google Ads; Business owners conducting promotional activities; Employees of marketing and advertising departments.