Personal and Business Competencies / Personal Skills

Social Media - building reach and sales (Facebook, LinkedIn, YouTube, Instagram)

The training focuses on the practical aspects of building an effective social media presence, with a particular focus on generating reach and increasing sales. The workshop program allows participants to understand the peculiarities of various social media platforms and learn how to use their potential in business activities. The classes combine theory and practice through case studies and exercises on real-life examples, enabling you to gain the skills to create effective social media strategies.

Issues

Social media strategies
Content marketing
Organic reach
Social media advertising
Community building
Social media analytics
Customer engagement
Social selling
Influencer marketing
Brand awareness
Content management
Conversion optimization

This training is part of the path:

Sales Specialist / Key Account Manager

Benefits

The participant will acquire the ability to create effective social media presence strategies
The participant will be able to design content tailored to the specifics of different social media platforms
The participant will gain knowledge of methods to increase organic reach and advertising effectiveness
The participant will learn how to convert social media reach into real sales results
The participant will master techniques for building an engaged community around a brand
The participant will learn methods for analyzing and optimizing social media activities against business objectives

Who is this training for?

Marketing specialists responsible for social media

Digital communications managers

Business owners conducting social media activities

Employees of sales and marketing departments

Those responsible for promoting the brand online

E-commerce and online sales specialists

Prerequisites

Basic knowledge of social media platforms
Experience in conducting online communications
General knowledge of digital marketing
Knowledge of the basics of sales

Training program

Defining business objectives
Identification of target groups

Creating engaging content
Designing content for different platforms

Scheduling publications
Interaction with the audience
Increasing reach and conversions
Techniques for increasing organic reach
Social media advertising
Optimization of the purchase path

Analysis and optimization of operations
Monitoring of performance indicators
Analysis of user behavior

Reporting of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Social Media - building reach and sales (Facebook, LinkedIn, YouTube, Instagram) we recommend: Basic knowledge of social media platforms; Experience in conducting online communications; General knowledge of digital marketing.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing specialists responsible for social media; Digital communications managers; Business owners conducting social media activities.