Personal and Business Competencies / Personal Skills

Digital Marketing - a standard approach

The training introduces participants to the world of digital marketing, presenting the full spectrum of tools and techniques used in effective online promotion. The workshop program combines theoretical fundamentals with practical tasks, allowing participants to understand the mechanisms of various marketing channels and learn how to use them effectively. The classes place special emphasis on the practical aspects of planning and implementing campaigns in the digital environment.

Issues

Digital marketing strategies
Search Engine Marketing
Social Media Marketing
Content Marketing
E-mail Marketing
Marketing Analytics
User Experience
Marketing Automation
Mobile Marketing
Inbound Marketing
Marketing Performance
Customer Journey

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).

Benefits

The participant will acquire the ability to independently plan and implement marketing activities in the digital environment
The participant will be able to choose the most effective channels to reach target groups
The participant will gain knowledge of analytical tools and ways to measure the effectiveness of activities
The participant will learn how to optimize marketing campaigns for conversion and ROI
The participant will master techniques for creating engaging content for various promotional channels
The participant will learn methods to effectively manage marketing budgets in an online environment

Who is this training for?

Marketing professionals entering the digital world

Managers responsible for marketing strategy

Business owners developing online operations

Employees of marketing agencies

Marketing project coordinators

People starting their careers in digital marketing

Prerequisites

Basic knowledge of marketing
Experience in using the Internet
General knowledge of social media
Knowledge of the basics of marketing communications

Training program

Promotion channels and tools
Internet presence strategy
Competitor and market analysis
Planning marketing activities
Defining targets and KPIs
Creating marketing personas
Customer path design

Tools and channels of promotion
Search engine marketing

Content marketing

Analysis and optimization

Data interpretation
Campaign optimization
Reporting of results

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Digital Marketing - a standard approach we recommend: Basic knowledge of marketing; Experience in using the Internet; General knowledge of social media.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing professionals entering the digital world; Managers responsible for marketing strategy; Business owners developing online operations.