Personal and Business Competencies / Business Skills

Lean Startup and experimentation

Practical workshop of Lean Startup methodology for faster market learning and risk reduction in innovative projects. The program covers value and growth hypothesis formulation, MVP building and low-cost testing. The methodology is based on going through the Build-Measure-Learn cycle on real case studies. The workshop focuses on making decisions based on data, not opinions.

Issues

Lean Startup Methodology
Build-Measure-Learn Cycle
Development of a minimally profitable product
Hypothesis testing
Validation with customers
Decisions to change direction
Innovation metrics
Culture of experimentation
A/B testing
Customer development
Confirmed learning
Risk mitigation

This training is part of the path:

Lean / Six Sigma

Benefits

Market learning will be significantly accelerated by systematic hypothesis testing
Risks of innovation projects will be reduced by validation before investment
Business decisions will be based on data, not management opinions
Time to market will be reduced by an iterative approach to development
A culture of experimentation will be implemented in the organization
Product development costs will be optimized by focusing on MVPs
Customer orientation will be strengthened by systematic needs research

Who is this training for?

Startup founders

Product managers

Innovation managers

R&D Managers

Leaders of new initiatives

Business development managers

Venture developers

Prerequisites

Experience in developing innovative products or services
Basic knowledge of agile methodologies and iterative development processes
Ability to analyze data and interpret test results
Openness to experimentation and acceptance of failure as part of the learning process

Training program

Build-Measure-Learn cycle
Value vs growth hypotheses
Minimum Viable Product (MVP)
Validated learning principles

Design of experiments
A/B testing and multivariate
Customer interviews and surveys
Pirate Metrics (AARRR)

Build-Measure-Learn series on case studies
Decisions to change direction vs. continue
Building a culture of experimentation
Scaling successful experiments

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Lean Startup and experimentation we recommend: Experience in developing innovative products or services; Basic knowledge of agile methodologies and iterative development processes; Ability to analyze data and interpret test results.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Startup founders; Product managers; Innovation managers.