Personal and Business Competencies

Marketing basics

The training introduces participants to the world of modern marketing, combining fundamental theoretical knowledge with practical aspects of its application. The program covers key areas of marketing activities, from market analysis to campaign planning and implementation. Classes are conducted in the form of interactive workshops using real examples and case studies.

Issues

Marketing basics
Market analysis
Marketing strategy
Marketing-mix
Marketing research
Consumer behavior
Digital marketing
Social media
Brand positioning
Campaign planning
Performance measurement
Marketing communications

Benefits

The participant will gain a solid foundation of marketing knowledge that will enable him or her to plan and implement marketing activities independently
He will develop the ability to analyze the market and identify customer needs
Will learn to design marketing strategies tailored to different market segments
Will learn practical tools and techniques for implementing marketing campaigns
Will gain the ability to measure and analyze the effectiveness of marketing activities
Will develop the ability to integrate various marketing channels into a cohesive communication strategy

Who is this training for?

Beginning marketing professionals.

Sales staff interested in marketing

Entrepreneurs developing their own businesses

Newcomers to marketing agencies

Specialists from other departments moving into marketing

Marketing project coordinators

Marketing department assistants

Prerequisites

Basic knowledge of business principles
Interest in the field of marketing
Ability to think analytically
Openness to new methods of communication

Training program

Marketing-mix in practice
Market and competition analysis
Segmentation and targeting
Marketing strategies
Building a marketing strategy

Product management

Marketing tools

Traditional marketing

Content marketing
Analysis and optimization
Measuring the effectiveness of activities

Analysis of consumer behavior
Campaign optimization

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Marketing basics we recommend: Basic knowledge of business principles; Interest in the field of marketing; Ability to think analytically.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Beginning marketing professionals.; Sales staff interested in marketing; Entrepreneurs developing their own businesses.