Personal and Business Competencies / Customer Service

Professional trader

The training focuses on the development of comprehensive sales skills, with particular emphasis on building professional relationships with clients. The program is designed so that participants can learn and practice the key elements of the sales process, from the first contact to the finalization of the transaction. The workshop combines theory with intensive practical training, using a variety of activating methods such as simulations, case studies and feedback exercises. Particular emphasis is placed on developing the ability to accurately identify customer needs and tailor the offer to the customer's actual expectations.

Issues

Practical application of 4xP methodology in offer presentation
Professional techniques to guide the sales process from initial contact to finalization
Methods for building long-term relationships with customers based on trust
Tools for effective verbal and non-verbal communication in sales
Techniques for researching and analyzing customer needs
Effective methods of presenting an offer using benefit language
Strategies for dealing with difficult situations and customer objections
The psychology of the sales process and buying decisions
Principles of effective business negotiations
Sales finalization methodology and closing techniques
Ways to build a professional image of a salesman
Value system and ethics in the work of a professional salesperson

This training is part of the path:

Sales Specialist / Key Account Manager

Benefits

Conduct an effective sales process translates into a significant increase in effectiveness in acquiring new customers
An in-depth knowledge of sales communication techniques allows you to build lasting relationships even with demanding customers
Finalizing transactions leads to a reduction in the number of unfinished sales and an increase in the conversion rate
Practical knowledge of the language of benefits enables you to present your offer more convincingly and respond more effectively to customer objections
The ability to respond professionally to customer complaints and comments supports the building of long-term business relationships and a positive corporate image

Who is this training for?

The program is particularly valuable for those responsible for building relationships with customers, identifying their needs and presenting and matching product offerings

The workshop will work well for both novice salespeople and experienced salespeople who want to systematize their knowledge and develop their workshop

Prerequisites

Basic knowledge of the products and services offered by the company
Experience in dealing with customers
Willingness to actively participate in exercises and simulations
Open to receiving feedback and improving sales techniques

Training program

customer vs. trader - everyone is in both situations in life
the role and characteristics of a professional trader

First meetings - debut at the customer

How to be a partner and not a supplicant
Non-verbal communication and the credibility of the salesman
commercial strength - positioning presentation
How to apply Dale Carnegies advice dont sell, let people buy from you
the peculiarities of trading debut over the phone
Relationship building and needs analysis
communication in sales (talk not sell)
researching customer needs a success in sales
Communication tools for directing the conversation (paraphrasing, question bank)
marketing reasons for purchase: safety, prestige, convenience, savings, development