Personal and Business Competencies / Business Skills

Sales skills for Product Managers

Training dedicated to sales competencies for Product Managers. The program covers product-led sales, pricing strategy, product value communication, PM-sales collaboration, product presentation, go-to-market strategy, and the feedback loop between product and sales. Participants will learn to support the sales of their products and collaborate effectively with sales teams.

Why choose this training?

Product Managers create products — but sales teams sell them. The communication gap between product and sales is one of the most common reasons why good products don’t reach their full market potential. This training bridges the gap between these two worlds.

After completing the training, participants will be able to: communicate product value in the client’s business language, build an effective pricing strategy, create sales enablement materials for the sales team, plan go-to-market with the sales process in mind. These competencies directly translate into better PM-sales collaboration and higher product sales results.

This training is especially valuable for: Product Managers who want to better support the sales of their products, Product Owners building B2B products, startup founders responsible for product and go-to-market.

What sets our approach apart?

EITT combines theoretical knowledge with intensive practical workshops. Over 1 day of intensive training, participants work on real-world product examples and scenarios, ensuring not only theoretical understanding but practical application skills.

With over 2,500 trainings in our portfolio and a 4.8/5 participant rating, EITT is a trusted partner in competency development for organizations of all sizes. Our trainers are experienced practitioners at the intersection of product and sales who share up-to-date knowledge and proven solutions.

Looking for training tailored to your team’s needs? Contact us — we’ll prepare a program customized to your requirements.

Benefits

Understand the Product Manager's role in the sales process
Learn to build and communicate product value in business language
Develop the ability to create an effective pricing strategy
Learn PM-sales collaboration techniques
Develop the ability to create sales enablement materials
Master the basics of go-to-market planning
Be able to build a feedback loop between sales and product development

Who is this training for?

Product Managers

Product Owners

Product development specialists

Business analysts collaborating with sales

Professionals transitioning from technical to product roles

Product team leaders

Startup founders responsible for product

Growth managers

Prerequisites

Experience as a Product Manager or Product Owner
Basic knowledge of the sales process
Familiarity with your product and market
Willingness for interdisciplinary collaboration

Training program

Product-led growth vs sales-led growth model
The Product Manager's role in the sales process
Building a product that sells itself
Product metrics that support sales
Onboarding and activation as sales tools

Translating features into business benefits
Building a messaging framework for the product
Product storytelling — from problem to solution
Adapting communication to different buyer personas

Pricing models — subscription, freemium, tiered, usage-based
Value-based pricing
Psychology of pricing — anchoring, bundling, decoy effect
Competitive pricing analysis
Testing and optimizing prices

Building PM-sales relationships — shared goals and language
Sales enablement — supporting materials for sales
PM participation in client conversations
Feedback loop — from sales to product roadmap
Managing product-related objections

Planning a product launch
Market segmentation and ICP selection
Distribution channels and partnerships
Measuring go-to-market success

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Training Topics

Frequently asked questions

What are the prerequisites for this training?

For Sales skills for Product Managers we recommend: experience as a Product Manager or Product Owner, basic knowledge of the sales process, and familiarity with your product and market.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Product Managers, Product Owners, product development specialists, and business analysts collaborating with sales. It is especially recommended for professionals who want to more effectively support the sales of their products.