Sales techniques
The training focuses on developing advanced sales skills by understanding the psychological aspects of the sales process. The program combines theory with intensive practical workshops, during which participants learn and practice techniques based on transactional analysis and personality typology. Classes are conducted in an interactive format with the use of case studies, simulations and practical exercises, which allows for immediate application of the knowledge gained in professional practice.
Issues
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Strategies for finalizing the deal
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Psychology of the sales process
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Personality typology in a commercial context
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Transactional analysis in sales practice
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Techniques of effective business communication
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Managing difficult situations in sales
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Building long-term relationships with customers
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Trade negotiations
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Professional customer service
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The psychology of exerting influence
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Communication styles in sales
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Managing the sales process
Benefits
- Your knowledge of the psychological aspects of the sales process will significantly increase the effectiveness of your sales efforts
- Quickly identify the personality type of the interlocutor will allow you to select the most effective communication strategies
- Practical application of transactional analysis will translate into building lasting and valuable business relationships
- Increasing awareness of one's own communication style will help eliminate ineffective behavior patterns
- The knowledge gained will enable you to conduct difficult business negotiations more effectively
- Adult-Adult relationship-building techniques will increase professionalism in dealing with customers
Who is this training for?
Prerequisites
- Experience in conducting sales calls
- Knowledge of basic sales techniques
- Practical knowledge of the customer service process
- Basic knowledge of interpersonal communication
Training program
Analysis of the stages of professional development of
- Analysis of the stages of professional development of a salesman
- Identify key moments in your sales career
- Diagnosis of own potential and areas for development
- Creating an individual path of competence development
Typological determinants of the merchant and the
- Typological determinants of the merchant and the customer
- Analysis of the impact of personality on sales styles
- Identification of customer personality types
- Tailor communications to customer profile
Practical exercises using various sales scenarios
- Building effective communication strategies
- Transactional analysis in advanced sales
- Introduction to the concept of transactional analysis
- Practical application of the states of the Self in the sales process
Recognition and use of parallel transactions
- Identification and management of crossed transactions
- Analysis of the levels of communication in commercial relations
- Transactional analysis of difficult customer relationships
Strategies for building understanding at the
- Strategies for building understanding at the Adult-Adult level
- Techniques for dealing with difficult sales situations
- Methods of transforming conflicts into constructive dialogue
- Practical exercises using real cases
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Sales techniques training for?
This training is designed for professionals looking to develop skills in sales techniques. Required level: advanced.
How long is the Sales techniques training?
The training lasts 2. Available in online or on-site format.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
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We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.