Personal and Business Competencies / Business Skills

Value Proposition

A strategic workshop on building a compelling value proposition based on a deep understanding of customer needs. The program utilizes the Value Canvas, building ROI evidence and benefit language. The methodology focuses on creating one-pagers and sales decks for different personas. The workshop ensures a consistent message and shortens the sales cycle through a clearly defined value proposition.

Issues

The canvass of the value proposition
Work to be done
Customer profiles
Pain relief
Profit creation
ROI calculation
Competitive positioning
Launch strategy
Sales support
Matching the product to the market
Structure of transfers
Validation with customers

Benefits

The sales cycle will be shortened by a clearly articulated value proposition
The marketing message will become consistent across all communication channels
Conversion rate will increase by better matching the offer to customer needs
Competitiveness will be enhanced by a unique value proposition
Customer acquisition cost (CAC) will be reduced through more effective communication
Sales teams will gain tools for more effective sales conversations
Product-market fit will be achieved faster by systematically testing the proposition

Who is this training for?

Product managers

Marketing managers

Sales Managers

Business development leaders

Startup founders

Product Strategists

Leaders of product launches

Prerequisites

Experience working with customers or product development
Basic knowledge of marketing and sales processes
Ability to analyze customer needs and competitive landscape
Knowledge of product or services and typical use cases

Training program

Structure of work to be done
Alleviating pain and creating profit
Detailed customer profiles
Competitive differentiation

Customer profile mapping
Value map construction
Match evaluation
Testing the value proposition

Benefit language vs features
ROI calculators and proofs
One-pager templates
Sales Deck Optimization

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Value Proposition we recommend: Experience working with customers or product development; Basic knowledge of marketing and sales processes; Ability to analyze customer needs and competitive landscape.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Product managers; Marketing managers; Sales Managers.