Personal and Business Competencies / Personal Skills

Facebook marketing and branding - advanced techniques

The training develops advanced marketing and branding skills on the Facebook platform. The workshop program focuses on the practical aspects of running effective advertising campaigns, creating engaging content and building long-term relationships with audiences. Participants will learn advanced targeting techniques, campaign optimization and data analysis that will allow them to increase the effectiveness of their Facebook marketing efforts.

Issues

Advanced targeting
Custom Audiences
Lookalike Audiences
Campaign optimization
Storytelling
Content Marketing
Advertising analytics
Attribution modeling
ROI in social media
Bidding strategies
Personalization of ads
Facebook Pixel

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).

Benefits

The participant will acquire the ability to create precisely targeted advertising campaigns on Facebook
The participant will be able to use advanced analytical tools to optimize activities
The participant will gain knowledge of effective advertising budget management and bidding strategies
The participant will learn to create engaging content using storytelling techniques
The participant will master methods to analyze and interpret advanced advertising metrics
The participant will learn techniques for increasing the return on investment of Facebook advertising

Who is this training for?

Experienced social media marketing specialists

Facebook advertising campaign managers

Employees of marketing agencies

Digital communication specialists

Brand managers

Marketing project coordinators

Prerequisites

Experience in running Facebook campaigns
Knowledge of the basics of Facebook Ads Manager
Practical knowledge of social media marketing
Basic knowledge of web analytics

Training program

Use of Custom Audiences

Analysis of user behavior
Optimization of advertising campaigns
Advanced campaign settings
Testing different formats

Bidding strategies
Content and storytelling
Creating engaging content

Storytelling in advertising
Personalizing the message
Analytics and reporting
Advanced data analysis

ROI optimization
Create performance reports

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Facebook marketing and branding - advanced techniques we recommend: Experience in running Facebook campaigns; Knowledge of the basics of Facebook Ads Manager; Practical knowledge of social media marketing.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Experienced social media marketing specialists; Facebook advertising campaign managers; Employees of marketing agencies.