Personal and Business Competencies / Digital Marketing

SEO Training from Basics - Practical Website Positioning

An intensive workshop introducing the world of website positioning, combining fundamental SEO knowledge with practical exercises on live examples. The program covers the full cycle from understanding how search engines work through keyword analysis and technical optimization to content marketing and link building basics. The methodology is based on case studies of real SEO campaigns and exercises with professional tools. The workshop focuses on developing practical skills allowing independent basic SEO activities and informed collaboration with SEO agencies.

Issues

Search engine basics
Google Search Console
Keyword analysis
Search intent
On-page optimization
Meta tags and data structures
SEO content marketing
Internal linking
Link building basics
Google Analytics for SEO
SEO tools
UX and loading speed

Benefits

The ability to conduct basic SEO audits and identify visibility-blocking issues will be fully mastered
Site positions in Google will be systematically improved by applying learned analysis techniques
Effective keywords matched to user intent will be selected using professional tools
Content and site structure optimization will increase chances for high search result positions
Google Analytics and Search Console tools will become the basis for monitoring SEO efforts
Content marketing strategy supporting SEO will be planned and implemented in practice
Actions that could result in Google penalties will be recognized and eliminated from practice
Informed evaluation of SEO agency offers and verification of conducted activities will become possible thanks to acquired knowledge
Google mechanics and key ranking factors will be fully understood

Who is this training for?

Small and medium business owners with their own websites

Marketing specialists wanting to expand their SEO competencies

Content managers and copywriters creating online content

Freelancers and beginner digital marketing specialists

E-commerce department employees responsible for store visibility

Entrepreneurs planning to launch online business

People responsible for digital communication in organizations

Prerequisites

Basic computer and web browser skills
Access to admin panel of own website (optional, for practical exercises)
Own laptop with internet access for workshops
Google account created for access to Google Analytics and Search Console tools
Basic knowledge of own industry and target audience
No technical knowledge or prior SEO experience required

Training program

Ranking algorithms: Key signals affecting search result positions
Workshop: First steps in Google Search Console - configuration and analysis

Identifying critical errors on the site
Analyzing site structure and accessibility for Google robots
Basic diagnostics of loading speed and mobility
Workshop: Conducting an audit on a live example
Search intent: informational, transactional, navigational
Keyword analysis tools: free, paid and when to use which
Long tail keywords - how to find a niche with low competition
Workshop: Building a keyword map for an example industry
Title tags and Meta descriptions - formulas that work
H1-H6 heading structure and content hierarchy
Image optimization: alt text, file names, compression

Workshop: Optimizing an example page step by step
Writing content friendly to search engines and users
Formatting principles, length, benefit language
Internal linking - building site structure

Workshop: Creating an SEO content plan for the next quarter

Where and how to acquire valuable links

How to acquire links naturally?
Google Search Console - data interpretation
Google Analytics 4 for SEO - key metrics and reports
Free vs paid SEO tools - what you really need
Common beginner mistakes and how to avoid them
Q&A and individual consultations of participant cases
Key KPIs in SEO: organic traffic, positions, CTR, conversions
Tracking keyword positions and competitor visibility
Interpreting data and drawing conclusions for optimization
Workshop: Building your own SEO monitoring system

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For SEO Training from Basics - Practical Website Positioning we recommend: Basic computer and web browser skills; Access to admin panel of own website (optional, for practical exercises); Own laptop with internet access for workshops.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Small and medium business owners with their own websites; Marketing specialists wanting to expand their SEO competencies; Content managers and copywriters creating online content.