Personal and Business Competencies / Digital Marketing

Google Ads: Successful campaigns from basics to advanced strategies

The training course \Google Ads: Effective Campaigns from Basics to Advanced Strategies\ is an intensive workshop that introduces participants to the world of Google's modern advertising system. The aim of the course is to provide practical knowledge to independently create, manage and optimize campaigns in the search network, ad network, YouTube and using Performance Max campaigns. Participants will learn how to effectively allocate budgets, precisely reach target groups and measure return on investment, using the latest tools and mechanisms based on artificial intelligence. The class is conducted using the workshop method, focusing on practical exercises in the Google Ads panel.

Issues

Google Ads
Performance Max campaigns
Flexible Search Ads (RSA)
Google Analytics 4 (GA4)
Tracking conversions
Remarketing and audience lists
Quality Score
Rate Setting Strategies (Bidding Strategies)
Search network and advertising network
Keyword planner
Demand Gen campaigns
Advertising Resources (Assets)

Benefits

Practical skills that will allow them to plan and run Google Ads campaigns on their own
The training will provide an in-depth understanding of how ad auctions work and the factors that affect Quality Score
Graduates of the course will acquire the ability to create engaging text, graphic and video ads that capture the attention of the audience
Upon completion of the course, participants will be able to apply advanced ad targeting techniques, including remarketing and custom audiences
The course will provide a full understanding of how to effectively use the potential of Performance Max campaigns, which are based on artificial intelligence
How to properly configure conversion tracking and integrate an advertising account with Google Analytics 4
The knowledge gained will be essential to effectively optimize advertising budgets and maximize return on investment (ROI)
Completing the course will give you the ability to effectively reach potential customers at every stage of their purchase path

Who is this training for?

Marketing and social media specialists

Marketing and e-commerce managers

Entrepreneurs and owners of small and medium-sized companies

Individuals responsible for online customer acquisition

Employees of advertising and interactive agencies

Marketing analysts and PPC specialists

People starting their careers in digital marketing

Marketing and management students

Prerequisites

Basic knowledge of Internet marketing principles.
Understand key concepts such as click, display, conversion.
Ability to move freely in the Internet environment and use a browser.
Having an active Google (Gmail) account.
Experience in online marketing activities will be an added advantage.

Training program

Google Ads account structure: account, campaign, ad group, ad, keyword
Auction Model and Ad Rank.
Quality Score and its impact on cost and position
Key performance indicators: CPC, CPM, CTR, CR
Comparison and objectives of each type of campaign (Search, Display, Video, Performance Max)

Keyword research and selection using Keyword Planner
Types of keyword matches and their practical application
Creating effective text ads (Responsive Search Ads)
Use of resources (Assets) - former ad extensions
Rate Setting Strategies (Bidding Strategies) and Budget Management

Targeting methods in the advertising network (GDN): audiences, topics, destinations
Creating flexible display ads (Responsive Display Ads)
Basics of creating and optimizing video campaigns on YouTube
Introduction to Demand Gen campaigns - reaching customers on different Google platforms
Standard and dynamic remarketing

Performance Max campaign principle and structure
The role of AI and machine learning in campaign automation
Configuration of asset groups (Asset Groups) and recipient signals
Installation and configuration of Google Ads conversion tracking
Integration with Google Analytics 4 (GA4) to analyze conversion paths
Report analysis, A/B testing and campaign optimization

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the Google Ads: Successful campaigns from basics to advanced strategies training for?

This training is designed for professionals looking to develop skills in google ads: successful campaigns from basics to advanced strategies. Required level: advanced.

How long is the Google Ads: Successful campaigns from basics to advanced strategies training?

The training lasts 1. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.