Personal and Business Competencies / Business Skills

Strategic storytelling in business

An advanced workshop on telling a story of vision, change and value in a way that engages and mobilizes action. The program combines emotion with evidence and designs effective call-to-action. The methodology is based on working on participants' own stories and creating presentation templates. The workshop focuses on story architecture that captivates rather than bores the audience.

Issues

The architecture of the narrative
Storytelling in business
Emotions in communication
Call-to-action
Digital storytelling
Adapting the message
Case studies
Mobilizing presentations
Vision communication
Narrative of transformation
Multimedia in storytelling
Structure of the story

Benefits

Presentations will become a tool for mobilizing teams into action
Communication of the organizational vision will gain clarity and impact
Stories will become an effective sales and marketing tool
The ability to engage different audiences will be significantly developed
Business messages will combine logic with emotion in a compelling way
Templates and structures will enable systematic creation of effective presentations
The ability to adapt the message to different groups will be mastered

Who is this training for?

Leaders communicating the organization's vision

Sales and marketing managers

Product Managers and Go-to-Market Leaders.

Startup founders

Business consultants and trainers

Transformation project managers

Specialists in the field. internal communications

Prerequisites

Experience in presenting before various business audiences
Basic knowledge of the organization's communication objectives and products
Ability to identify key messages for different audiences
Openness to experimentation with the form and style of communication

Training program

Structure of the business narrative
Hero, conflict and resolution
Emotion + proof = conviction
Adaptation to different audiences

Stories of vision and transformation
Stories of value and success
Case studies as a sales tool
Digital storytelling and multimedia

Working on your own stories
Creating deck templates
Call-to-action that mobilizes
Testing live stories

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Strategic storytelling in business we recommend: Experience in presenting before various business audiences; Basic knowledge of the organization's communication objectives and products; Ability to identify key messages for different audiences.

What is the format and duration of this training?

The training lasts 2 days and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Leaders communicating the organization's vision; Sales and marketing managers; Product Managers and Go-to-Market Leaders..