Planning and managing press conferences
The training provides practical knowledge of organizing and conducting press conferences. The program covers all stages of event preparation - from planning to implementation and evaluation. Participants will learn the secrets of effective communication with the media and management of crisis situations. Classes are conducted in a workshop format with the use of press conference simulations and case analysis.
Issues
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Media communication strategy
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Organization of press conferences
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Preparation of press materials
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Public speaking
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Crisis management
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Protocol and media etiquette
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Presentation techniques
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Media monitoring
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Relations with journalists
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Evaluation of media events
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Media message management
Benefits
- Practical knowledge in planning and organizing press conferences
- How to effectively manage communication with the media before, during and after the conference
- Will develop the ability to prepare professional press materials
- Will learn techniques for dealing with difficult questions and crisis situations
- Will gain the ability to conduct question and answer sessions
- Will be able to evaluate the effectiveness of a press conference and prepare an event report
Who is this training for?
Prerequisites
- Basic knowledge of communications and PR
- Experience in working with the media
- Public speaking skills
- Knowledge of the specifics of the media industry
Training program
Identify objectives and key messages
- Selecting the date and location of the event
- Identifying and inviting the media
Preparation of press materials
- Substantive and logistical preparation
- Development of the conference scenario
- Preparation of speakers and moderators
Space and equipment management
- Coordination of the organizational team
Conducting a press conference
- Protocol and etiquette of media events
- Presentation and public speaking techniques
- Managing the question and answer session
- Dealing with difficult questions
Post conference activities
- Media monitoring and message analysis
Follow-up with journalists
- Evaluation of the effects of the conference
- Documentation and archiving of the event
Delivery Methods
Online
- Convenience of participating from anywhere
- Interactive live sessions with trainer
- Materials available for 30 days
- No travel costs
On-site
- Direct contact with trainer and group
- Intensive hands-on workshops
- Networking with other participants
- Full focus on learning
Frequently asked questions
Who is the Planning and managing press conferences training for?
This training is designed for professionals looking to develop skills in planning and managing press conferences. Required level: intermediate.
How long is the Planning and managing press conferences training?
The training lasts 2. Available in online or on-site format.
Will I receive a certificate?
Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.
Can this training be conducted for a closed group?
Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.
Request a quote
Funding Options
Check funding options for your company
Development Services Database
Up to 80% funding for SMEs from EU funds
Check availabilityNational Training Fund
Up to 100% funding for employers
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We train teams at Poland's largest companies
Interested in this training?
Contact us - we'll prepare an offer tailored to your organization's needs.