Personal and Business Competencies / Personal Skills

Social Media - Facebook, Twitter, blogs, YouTube in marketing strategy

The training presents a practical approach to building a brand presence in various social media channels. The workshop program allows participants to understand the specifics of each platform and learn how to effectively use their potential in marketing activities. The classes are based on practical examples and exercises, allowing you to gain the skills to create a coherent communication strategy in social media.

Issues

Social media strategy
Content marketing
Community management
Social media analytics
Publication planning
Crisis management
Content creation
Video marketing
Blogging
Media monitoring
Building commitment
Performance indicators

This training is part of the path:

Digital Marketing Specialist (Digital Marketing Specialist).

Benefits

The participant will acquire the ability to create an effective social media communication strategy
The participant will be able to adapt the message to the specifics of different social media platforms
The participant will gain knowledge about creating engaging content for different channels
The participant will learn how to effectively manage an online community
The participant will master techniques for monitoring and analyzing the effectiveness of social media activities
The participant will learn methods for responding to social media crisis situations

Who is this training for?

Marketing communications specialists

Managers managing the brand's online presence

Employees of marketing departments

Content managers

People responsible for social media communication

Business owners conducting promotional activities

Prerequisites

Basic knowledge of social media
Experience in using social media platforms
General knowledge of marketing
Knowledge of the basics of online communication

Training program

Defining targets and KPIs
Identification of target groups
Creating a consistent message
Specifics of each platform
Facebook and its capabilities
Twitter as a communication tool
YouTube in content strategy

Content creation and management
Planning the publication calendar
Content types for different platforms

Crisis management
Analysis and optimization

Analytical tools

Reporting effects

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

What are the prerequisites for this training?

For Social Media - Facebook, Twitter, blogs, YouTube in marketing strategy we recommend: Basic knowledge of social media; Experience in using social media platforms; General knowledge of marketing.

What is the format and duration of this training?

The training lasts 1 day and is available in online and on-site format. Sessions run from 9:00 AM to 4:00 PM. We can also customize the schedule to fit your team's needs.

Who is this training designed for?

This training is designed for: Marketing communications specialists; Managers managing the brand's online presence; Employees of marketing departments.