Personal and Business Competencies / Personal Skills

The art of self-presentation in the age of social media

The training focuses on building a professional image in social media and the online environment. Participants will learn strategies for creating a personal brand and techniques for effective communication in the digital space. The program combines theory with practical workshops where participants create and optimize their professional profiles. Classes are conducted in the form of interactive workshops with case analysis and practice.

Issues

Online presence strategy
Personal digital branding
Content marketing
Storytelling in social media
Building commitment
Reputation management
Social media analytics
Crisis communication
Networking online
Social media trends
Profile optimization
Time management in social media

Benefits

The participant will gain the ability to build a professional image in social media
He or she will learn to create engaging content tailored to different platforms
Will learn strategies for building and managing an online community
Will be able to measure and optimize the effectiveness of social media activities
Will gain knowledge of the latest trends in digital communications
To effectively manage his online reputation

Who is this training for?

Managers building a personal brand

Marketing and PR specialists

Entrepreneurs and freelancers

People active in social media

Opinion Leaders

Industry experts

Sales representatives

Business consultants

Prerequisites

Basic knowledge of social media
Active profiles on social networks
Awareness of the importance of online image
Willingness to actively participate

Training program

Choice of social media platforms
Creating a consistent message
Online reputation management

Social media content types
Digital storytelling
Photography and video
Managing the publication calendar

Engaging audiences

Relationship management
Responding to the crisis
Analysis and optimization
Measuring effectiveness
Adjusting strategies
Trends in social media
Analytical tools

Delivery Methods

Online

Convenience of participating from anywhere
Interactive live sessions with trainer
Materials available for 30 days
No travel costs

On-site

Direct contact with trainer and group
Intensive hands-on workshops
Networking with other participants
Full focus on learning

Frequently asked questions

Who is the The art of self-presentation in the age of social media training for?

This training is designed for professionals looking to develop skills in the art of self-presentation in the age of social media. Required level: intermediate.

How long is the The art of self-presentation in the age of social media training?

The training lasts 2. Available in online or on-site format.

Will I receive a certificate?

Yes — every participant receives a completion certificate confirming acquired competencies. EITT holds ISO 9001 accreditation.

Can this training be conducted for a closed group?

Yes — we offer dedicated closed trainings for companies. We customize the program to your team's needs. Contact us for an individual quote.